What are the new features in the site?

If you are a resident of Palos Heights, or work in Palos Heights and have frequented the old site, you'll notice that the navigation has significantly improved. We've broken things into easily navigable categories - City/Government, Residents, Businesses, News and Information, and Special Events. Within each of those major categories, we've culled the latest content to display within those primary categories. Additionally, you'll notice an all-new "Deals" section - but more about that later...

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1. What makes this site different from the old site?
2. What are the new features in the site?
3. Should I create a user profile for the site? If so, why?
4. Is the new Palos Heights website SEO-friendly?